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Popular Culture: Peoples
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Popular culture, or [P]op culture, is the vernacular(people's) culturethat prevails in any given society. The content of popular culture is determined by the daily interactions, needs and desires, and cultural 'moments' that make up the everyday livesof the mainstream. It can include any number of practices, including those pertaining to cooking, clothing, mass mediaand the many facets of entertainmentsuch as sportsand literature.
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Ultimately, the exact nature of popular culture is so difficult to pin down because it is applied in broad terms, to include ritual, art, literature, and cosmology. Many popular beliefs, rituals, and customs of the ordinary people were ... shared by members of the social elite, clouding the boundaries between the two traditions. Tentatively, we can summarize popular culture as an expressive and shared system for the production, transmission, and consumption of cohesive yet simple values readily accessible to and accepted by most members of a given society at any given time, simultaneously fulfilling both normative and practical social interests. In the end, however, popular culture continues to elude precise definition. Perhaps the very ambivalence of the term renders it so theoretically flexible and at the same time dangerously seductive.
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A third view on popular culture, which fits in the liberal-pluralist ideology and is often called "progressive evolutionism", is overtly optimistic. It sees capitalist economy as creating opportunities for every individual to participate in a culture which is fully democratized through mass education, expansion of leisure time and cheap records and paperbacks. As Swingewood points out (1977:22), there is no question of domination here anymore. In this view, popular culture does not threaten high culture, but is an authentic expression of the needs of the people. A third view on popular culture
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The term popular culture refers to the vernacular culture that prevails in any given society. It is determined by the needs, desires, and cultural moments that make up the lives of the people. It may pertain to any number of things, including clothing, entertainment, and mass media.
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