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Playboy Enterprises: Playboy Mansion
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"Since the beginning of Playboy Magazine, I have looked for new ways to expand the Playboy experience, and video games are the next logical step," said Playboy founder and editor-in-chief Hugh M. Hefner. "Playboy: The Mansion is a fascinating game, and it lets players step into my slippers, putting out the magazine and throwing the parties."
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The Rabbit Head logo is one of the most recognizable symbols in the world; its powerful association with Playboy, and therefore with sex, sophistication, and glamorous living, makes it a powerful force in attracting sales. Playboy's licensing division essentially sells the use of the Playboy name, logo, and image, to other companies. Among the products not produced by Playboy that feature the Playboy logo, name, or other associations, are clothing lines, lifestyle and entertainment products, a nightclub and casino, and a mansion resort in Macao. While licensing isn't the largest part of the Playboy business, it is the most profitable and has grown tremendously over the past three years.
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After resurrecting its night clubs last fall with the Playboy Club at The Palms Casino in Las Vegas, the company is building "location-based entertainment venues." A 40,000-square-foot Playboy Mansion in Macau will open in late 2009 and Playboy is eyeing similar projects in London, Atlantic City, Eastern Europe, Mexico and the Caribbean.
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