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Playboy Enterprises: Hugh Hefner
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With Daniels in charge of Playboy Enterprises, Hefner zeroed in on Playboy magazine's problems. Photo essays now are centered on such "wholesome" subjects as the "Girls of the Big Ten," while renewed emphasis has been placed on high-quality written content.
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In May 2006, Playboy Editor-in-Chief Hugh Hefner visited London for the first time in over five years to celebrate his 80th birthday with an exclusive in-store event to launch Playboy men's underwear at Harvey Nichols. Other London retail partnerships have included the debut at Selfridges of Playboy's prestige cosmetics collection, Playboy Beauty" and Playboy Exposed" at Harvey Nichols, a photo exhibit of the most iconic images in Playboy's history that were incorporated in men's and women's fashion items. Luxury retailers that have carried Playboy fashion merchandise ... include Henri Bendel in New York; Kitson in Los Angeles; Colette in Paris; Galeries Lafayette in Berlin; Daslu in Sao Paolo, and Seibu and Sogo in Hong Kong.
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Christie Hefner has been Chairman of the Board and Chief Executive Officer of Playboy Enterprises Inc. since November 1988. From September 1986 to November 1988, Ms. Hefner was Vice Chairman of the Board, President and Chief Operating Officer of Playboy Enterprises. From February 1984 to September 1986, she was President and Chief Operating Officer of Playboy Enterprises. She served as President since April 1982. From January 1978 to April 1982, she was a Corporate Vice
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The first Playboy store in London follows store openings in: Las Vegas (The Forum Shops and Palms Casino Resort), Melbourne, Hong Kong, Kuala Lumpur, Bangkok, and Auckland. To celebrate the launch, Playboy CEO Christie Hefner, GDBs Creative Director and Designer Christopher Chronis, and world-famous Playboy Bunnies will host an exclusive evening event later this month featuring a welcome ceremony with models styled in Playboy apparel and accessories.
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In the time since Hugh Hefner started Playboy magazine, American attitudes towards sex have undergone enormous changes. This change in perception has left the second generation of management without a clear course to follow. Yet Christie Hefner is committed to developing the Playboy empire, and to making its products more attractive to the tastes and proclivities of a wider, more mature, and sophisticated audience.
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On Saturday, April 8, the Playboy Mansion hosted a glamorous pajama and lingerie celebration as Playboy Playmates, celebrities and nearly 1,000 partygoers wished Hef a happy 80th birthday. Oscar-winning artist Three 6 Mafia electrified the crowd with a special musical performance and then led guests in a birthday song for Hef. "The Girls Next Door" co-star and Hefner girlfriend Bridget Marquardt surprised Hef with a classic burlesque striptease after popping out of a giant pink cake.
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Hugh Hefner