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Playboy Enterprises: Entertainment
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Alta Loma Entertainment is owned and operated by Playboy Enterprises, Inc., a brand-driven, international multimedia entertainment company. Alta Loma Entertainment produces programming suitable for all audiences for distribution across all platforms, including television series such as "The Girls Next Door," "Party at the Palms" and the documentary feature film "Bullets Over Hollywood."
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Playboy Online includes a broad range of web offerings, though, for the most part, it is a collection of adult websites with offerings ranging from softcore nudes and beyond. Playboy Online's revenue-earning sectors, like video-on-demand and subscription revenues, are now included under Playboy's "entertainment" sector, which is why the table above shows no revenue for Playboy Online. The website is subscription only and contains no outside advertising.
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Playboy and Julien Entertainment will ... host periodic, specialized live sales in conjunction with larger auctions, such as the Monterey Sports and Classic Car Auction presented by RM Auctions in Monterey, California, on August 13-15. These specialized auctions will provide Playboy's die-hard fans the chance to view exhibitions of rare Playboy history alongside other exciting collectibles and make bids in-person. Collectors will also be able to participate online on JulienEntertainment.com.
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"This is one brand that is relevant to 18 through 81-year-olds," said Scott Stephen, executive vice president of operations for Playboy's entertainment division. "We're looking at this as a way to introduce and escort someone through their adult life."
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