LYCOS RETRIEVER 
Pizza: Pizza Patron
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DALLAS, March 5 /PRNewswire/ -- Pizza Patron, the premier Latino pizza brand, announced today they will continue to accept Mexican pesos at all of their locations through the end of April despite intense opposition. The chain drew international attention and sparked heated debate when they refused to withdraw their controversial "Pizza por Pesos(TM)" program.
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This agreement marks the first national advertising campaign for Pizza Patron. In addition to utilizing Piolin in their print advertising and marketing efforts, the chain will be airing spots daily on Piolin's nationally syndicated program Piolin por la Manana.
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