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Pixar
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PMiles, you yourself have to realize that Pixar was under the Mouse for their previous films. They had little choice but to give in to corporate pressure and advertise the hell out of it.
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Nearly all (maybe all) of Pixar's feature films have the number "A113" in them somewhere (most recently the train in Cars). Also, there's often the ball from Luxo Jr. in there (it can be seen in Jack-Jack Attack on the Incredibles DVD, for instance). Look for A113 in Ratatouille! (rumor has it A113 is the classroom number at the Californian college where many Pixar animators learned their trade).
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Pixar has the chance to turn a small corner of its large campus into a quirky delight, a miniature showplace. Imagine if a portion of the building along the plaza was open to the public -- an animation museum perhaps, one that could double as the starting point for tours that Pixar, to its credit, often gives to local schools.
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In preparation for potential fallout between Pixar and Disney, Jobs announced in late 2004[3] that Pixar would no longer release movies at the Disney-dictated November timeframe, but during the more lucrative early summer months. This would ... allow Pixar to release DVDs for their major releases during the Christmas shopping season. An added benefit of delaying Cars was to extend the timeframe remaining on the Pixar-Disney contract to see how things would play out between the two companies.
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[E]ven when Pixar does use a big name, it is because the actor and character mesh. Can you imagine Woody without Tom Hanks' down home charm? Or Mike Wazowski without Billy Crystal's neurotic delivery? But take a film like "Shark Tale" and you will essentially SEE Will Smith as a fish. You will get caricatures of Woody Allen, Sylvester Stalone and Sharon Stone as "Antz". You will still hear the same characters these actors play all the time, but in new 3D bodies.
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Pixar is led by Steve Jobs (co-founder of Apple Computer) as its chairman and CEO. The company started as a division of Lucasfilm. It was purchased by Jobs for US$10 million in 1986, establishing itself as an independent company. The sale was based on George Lucas' desire to see Pixar succeed on its own, as it was unable to shine in the shadow of Industrial Light & Magic.
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