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Peugeot: Psa Peugeot Citroën
built 240 days ago
Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to bicycle manufacturing at the end of the 19th century. Its headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel.
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In 2007, PSA Peugeot Citroën increased vehicle sales by 3.8% to 3,233,000 units. This figure reflects the Group's strong performance in international markets (+11.1%), particularly in its priority regions (China, Mercosur, Russia), where sales rose by 16.1%. The Group consolidated its European leadership in the LCV market and ... in the environmental arena, with sales of one million vehicles emitting less than 140g of CO2/km.
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On April 18, 2006, PSA Peugeot Citroën announced the closure of the Ryton manufacturing facility in Coventry, England. This announcement resulted in the loss of 2,300 jobs as well as about 5,000 jobs in the supply chain. The plant produced its last Peugeot 206 on December 12, 2006 and finally closed down in January 2007.
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"PSA Peugeot Citroën is committed to meeting the challenge of lowering the cost of this technology," the company said in its launch material. "Only by meeting this goal will the Group be able to ensure the widespread distribution of the innovative Hybride HDi solution, so making a significant contribution to protecting the environment."
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PSA Peugeot Citroën could market its Hybride HDi vehicles as early as 2010. However, their introduction rests on making this technology available at an affordable price. Today, the price gap between a Hybride HDi model and a comparable diesel HDi model is still too wide and would have to be halved to make diesel hybrid vehicles accessible to most consumers.
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Peugeot is entering into the 4x4 SUV (Sport Utility Vehicle) arena with a new model that is 4.64 m long fitted with a HDi-FAP engine. It is a result of the cooperation between Mitsubishi Motors Corporation and PSA Peugeot Citroen, this new 4x4 HDi-FAP will be marketed from July 2007.
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