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"Our new 'For the Love of Pets' card line was developed to address this trend. These are cards for people who are passionate about their pets, so you won't see photo manipulation or googly eyes glued to the card," said Tina Elkins, photo stylist at American Greetings.
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The "Doing More for Pets" campaign announcement ... serves as the official kick-off for the second annual Pro Plan Rally Across America tour, dedicated to raising funds and awareness for pet rescue nationwide. The 11-market tour will travel across the country from May through October 2007. In each city, Pro Plan animal trainer, Melissa Heeter and her rescued dog, Viola, will be on-site to provide attendees with everyday training tips they can teach their own furry companions at home. Local pet rescue organizations also will be on hand with adoptable pets and information about how to get involved in pet rescue. In addition, each stop features a fundraising initiative in the form of a virtual walk. During the event, consumers are encouraged to log mileage on treadmills in exchange for a donation to the participating local pet rescue groups.
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It is expected that the "For the Love of Pets" line will see many signatures from man's best friends. American Greetings found that 62 percent of pet owners sign their greeting cards with their furry one's name, and some even add paw prints! These "animal moms and dads" are ... buying birthday and holiday gifts. Last year, Americans spent an estimated $29 billion on their pets, up from $17 billion in 1994.
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All entries for the 2004 Pets & Pals Photo Contest must be postmarked by July 8, 2004, to be eligible for consideration. Visit www.americanhumane.org, www.thinktreats.com, www.9Lives.com, or www.kibblesnbits.com or call (303) 792-9900 ext. 462 for complete contest rules and an entry form.
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Pets America will not sell, lease, exchange, or lend your name or email information to any other group, organization, or business. Your email information will be used by Pets America only, and only for the e-newsletter or for updates relating to programs and educational workshops.
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The recalls in North America, Europe, and South Africa came in response to reports of renal failure in pets. Initially the recalls were associated with the consumption of mostly wet pet foods made with wheat gluten from a single Chinese company. After more than three weeks of complaints from consumers, the recall began voluntarily with the Canadian company Menu Foods on March 16, 2007, when a company test showed sickness and death in some of the test animals. Soon after, there were numerous media reports of animal deaths as a result of kidney failure. In the following weeks, several other companies who received the contaminated wheat gluten ... voluntarily recalled dozens of pet food brands. One month after the initial recall, contaminated rice protein from a different source in China was also identified as being associated with kidney failure in pets in the United States, while contaminated corn gluten was associated with kidney failure with pets in South Africa.
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