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Payless: Collective Brands
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The Payless team has created an energized, customer-centric organization dedicated to democratizing fashion and design in footwear and accessories to inspire fun, fashion possibilities for the family. Payless is executing a House of Brands business strategy aimed at offering well-recognized brands featuring the latest on-trend styles offered at a great price in a fun, inspiring shopping environment.
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As EVP and CAO, Treff will lead the finance, store development and Information Technology (IT) functions for Payless. The global sourcing and supply chain, merchandising, marketing, retail operations, law and human resources teams for Payless and Collective Brands will continue to report to Rubel. Treff will start in his new role early this month.
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Payless launched a new logo in June of 2006, the first redesign of the Payless logo in about 20 years. The logo communicates a "new and improved" Payless -- a brand that is contemporary, fun, friendly and, above all, stylish.
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Collective Brands