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Orbitz: Orbitz.Com
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¿ Strong out the gate: Within two months of its launch Orbitz was the third largest travel booking site on the Web, according to Nielsen NetRatings. Trailing only Travelocity.com and Expedia.com, Orbitz has firmly established itself as a major player in the hottest e-commerce niche. The site's marketing has apparently been effective, convincing the Net-nervous to book online.
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Concurrently, Orbitz introduces a separate new micro-site catering to ski travel. The new site offers consumers in-depth information and inventory on ski destinations and deals through a partnership with Moguls Mountain Travel. The ski micro-site is accessible by clicking on the Ski Travel link on the Orbitz homepage, or at http://www.orbitz.com/skitravel .
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The Orbitz Insider Index reviews an aggregate mix of future bookings (flight and hotel) on Orbitz.com, indicating significant destination and departure trend information within the data. The most popular Caribbean island destinations according to The Orbitz Insider Index are:
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With its heritage of keeping travelers "A Step Ahead (TM)," Orbitz announced the launch of its incentive program supporting the beta-test of its OrbitzTLC Traveler Update service (http://updates.orbitz.com/). Orbitz ... recently unveiled its newest television advertising creative, showcasing this latest technology innovation.
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Users of Orbitz.com are urged to consider YELLOWPAGES.travel for flight, hotel and car rental searches and search all 12 major travel sites, instead of just searching one site. Also, YELLOWPAGES.travel will donate 15% of all net proceeds received from Orbitz.com and other major travel sites to multiple charities.
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When Orbitz launched its www.Orbigtz.com online travel site in www.Orbihz.com June 2001, it had www.Orbithz.com two well-entrenched competitors: Travelocity www.Orbihtz.com and Expedia. Orbitz's goal www.Orbita.com was to offer something www.Orbitza.com better, quickly.
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