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Online Shopping: Amazon Sites
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The Magic Shelf, on which Borders has a patent pending, is a unique online version of the warm and engaging shopping experience that takes place in its bookstores every day. When arriving at the beta site's home page, customers see a realistic looking, three-dimensional wooden shelf of actual book, CD and DVD covers displayed as they would be in a store. Currently, for details on each title, customers simply click on a book that interests them, much as they would pick up books that catch their eye in Borders stores. Working with Allurent, this function will be enhanced and customers will be able to simply hover over a title and details will smoothly emerge for customers to interact with to learn more and then directly add the item to their shopping cart.
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The biggest advantage to online shopping was convenience, respondents said, while the biggest disadvantage was not being able to closely inspect items before purchasing them. It's not surprising to learn that 61% of respondents bought from online auction sites and 55% of them bought from Amazon, given that 83% of respondents sell online. But it's interesting to note that 50% of respondents bought from major retail sites - and 29% purchased from "mom and pop" sites. Only 3% did holiday shopping on classifieds sites.
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Throughout the Christmas shopping season, visits to online retail sites in Germany were led by multi-channel catalogue specialist, Otto Gruppe, with a 13-percent share of the online retail visits for the period. Amazon Sites - ... a popular choice in the U.K. and France - ranked second with a 9-percent share. Arcandor AG, owner of multi-channel catalogue specialist Karstadt.de, had a 5-percent share, followed by Apple, Inc with 4 percent, and 02online.de with 3 percent.
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The American Bar Association's Safeshopping.org site suggests that consumers "Stop then Shop" to avoid potential hassles and disappoints when shopping online. The site offers clear and easy to understand advice that should be read by anyone who is considering shopping online for the first time. One of the most useful sections covers record keeping.
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Throughout the Christmas shopping season, visits in the U.K. to online retail sites were led by Amazon Sites, which attracted a 9-percent share of total online retail category visits for the period. Apple Inc., which ... has high-street stores in the U.K., had a 6-percent share, while the Home Retail Group, owner of multi-channel retailers Argos and Homebase, had a 5-percent share. Supermarket chain Tesco and online pure-play retail property Play.com Sites rounded out the top five with 4 percent and 3 percent shares, respectively.
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Smart retailers combine online comparison shopping and easy purchasing with pick-up service at a local store. Amazon was the first online service to offer a broad range of items this way through its brick-and-mortar partners.
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