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Online Games: Video Games
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The late 1960’s brought the first “real” video games like table tennis and shooter games. Atari burst onto the electronic entertainment scene in the early 1970’s with the infamous Pong. Arcades started opening up because of the invention of the coin-operated video game.
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Slipping video games violence past Germany’s Unterhaltungssoftware Selbstkontrolle (USK) is a bit like convincing a young mother to let her toddler fiddle with a chainsaw. As a result, some game makers just don’t bother trying. Others opt to tone content to suit the country’s sensitivity.
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In 4 years, video game advertising will be as big as online video advertising will be this year. Huh? Via Paid Content, video game advertising will grow to be a $1B segment by 2012, yet in 2008 alone, online video ads will cross $1B in the US, with $7.1B projected by 2012.
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