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Online Games: Market
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Sony Online Entertainment and its SOGA Studio are developing a game based on Stephen Chow's 2004 international hit Kung Fu Hustle. That's the good news. The bad news is that it's being developed specifically for the Chinese market, with no indication of a global release.
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As ZOI COO Safa Homayoon noted, "The deployment of these new games will allow ZOI to significantly broaden its player audience." The Tournament Games platform "becomes a crucial component of our patent-pending R.E.A.C.T. product as a key element of R.E.A.C.T.'s entertainment content", added CEO Michael Calderone. "This acquisition, which we expect to be completed in the next ninety days, provides tremendous opportunity for ZOI's advancement in the online games market."
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In addition to past marketing work for clients such as Funcom, CDV, Cyber Warrior, NetDevil, and Tektonic Studios, Themis Group ... publishes an annual market report on the online game industry. The upcoming Themis Report 2004 projects that the market for virtual property and services will grow from $25m in 2004 to $680m in 2008.
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