LYCOS RETRIEVER
Newspapers in America: New York Times
built 186 days ago
[O]f the 1,600 daily newspapers in America, only 25 percent are independently owned rather than part of a newspaper chain. And only a tiny number are large enough to have even a skeleton reporting staff based outside their own communities. They are dependent on newsgathering conglomerates such as The New York Times, The Washington Post, and the Newhouse chain for their national and world news.
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[S]ome newspapers have already moved in the direction of seeking more intense readers. The New York Times, The Boston Globe, and The Wall Street Journal are among them. Their uniqueness lies in targeting their market̢۪s most interested readers and giving them a solid news product. Marketing efforts directed at the marginal, apathetic readers are slim to none. Interesting, isn̢۪t it, that these are ... three of the largest circulation newspapers in America?
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The newspapers are trying to recapture lost ground by taking their classified to the web. They are finding it hard going... (see chart). One idea, to work together, has proved especially difficult. There were a couple of false starts—notably, New Century Network, a vaguely defined venture that brought together most of America’s big newspaper publishers in 1995 but collapsed when different companies wanted to take it in different directions. Two more recent and more promising co-operative web operations are CareerPath, for classified job advertisements, and Classified Ventures, for other sorts of classifieds. Both outfits include the Tribune group, the New York Times, the Washington Post and others.
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Boczkowski spent time in the online newsrooms of three newspapers: the New York Times technology section; the Houston Chronicle's Virtual Voyager project; and New Jersey Online's Community Connection inititative. Whether by design or accident, the sample conveniently crosses three different types of online journalism - the transferrence of print to online; experiments in multimedia storytelling; and user-generated content.
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