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Networking: Social Networking
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SAN DIEGO, Nov. 15 /PRNewswire/ -- Surf Buds has launched a social networking service targeted at the surfing community. Membership is free and the service provides simple tools for building a web site that combines social networking features with web portal resources. Among other things, surfers can check the surf report and view the latest surfing news while interacting with friends and sharing photos and videos.
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In order to add this social networking enhancement to Onvia Business Builder, Onvia partnered with ZoomInfo, a unique summarization search engine that finds, understands and extracts the latest online information about people and companies. ZoomInfo’s patented search technology continually scans millions of Web sites, press releases, electronic news services, SEC filings and other online sources, resulting in concise summaries of more than 27 million people and two million companies.
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The influence of MySpace crosses over into other industries as users integrate social networking visits with other web activity. In September 2006, 2.4 percent of visits to Shopping & Classifieds websites came directly from MySpace, an increase of 83 percent since March 2006. Other industries receiving increased traffic from MySpace in that period were Telecommunications, Banks and Financial Institutions, and Travel.
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Social networking has proliferated in the teenage and college market, but there is a current gap for professionals who want to express their career accomplishments and lifestyle. People in this group take pride in their accomplishments and integrate much of their personal lives with their professional lives. A Zoodango profile allows users to express themselves in relation to their profession.
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ComScore analyst Gian Fulgoni has shared some interesting data on social networking abroad. Among the findings, Fulgoni notes that there are actually more social networking users (as measured by unique visitors) in Asia-Pacific (where Friendster leads) and Europe (where Bebo leads) than in North America. Meanwhile, while Latin America has a relatively small amount of social networking users (42 million uniques), they spend the most average amount of time on social networking sites of any region.
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MySpace (www.myspace.com) was the undisputed leader in social networking, receiving 82 percent of visits among the top 20 leading social networking websites in September 2006. Visits to MySpace increased by 51 percent from March to September 2006, outpacing category growth in visits of 34 percent. Other social networking websites which received larger than average growth in market share of visits between March and September 2006 were: Bolt (www.bolt.com), up 271 percent; Bebo (www.bebo.com), up 95 percent; Orkut (www.orkut.com), up 63 percent; and Gaia Online (www.gaia.com), up 41 percent.
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