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Neopets
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Neopets is a Family site. Visitors to the site can create a free account. After creating an account, a user creates a Neopet, choosing the name, gender, colour, species, stats, and personality of the Neopet[12] and may own up to four Neopets per account. A newly created pet comes with randomly rolled stats, used for battling in the Battledome. Players need to feed and care for their Neopets, as Neopets can grow hungry and get sick, although they will not die if they are neglected.[13] New users start out with a newbie pack which includes various items. Users can get more items for their Neopets by earning Neopoints, the site's currency, through various activities including playing games and selling items.
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Neopets is a Flash-based virtual environment targeted especially for kids, with over 70 million (!) virtual pet owners. It’s set on Neopia, a planet that includes various worlds that contain unique shops, games to play, and other activities. Users create creatures called pets, and they must care for them, feed them, and keep them healthy and happy. There are over 50 species of pets, including many that are rare. Participants can complete a mission or quest in order to earn Neopets’ virtual currency known as Neopoints, or other items such as like Dark Reflectorbs. Pets can ... buy, trade, and sell items at the Neopian Bazaar.
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Neopets ... has a "limit" on the number of Neomails that can be sent in a day, or more so, in a certain span of time. This is to prevent the server from slowing down and spamming. Users can save up to 100 Neomails in their inboxes. Users may also save Neomails for up to ninety days in a save folder. This is to make sure the database can handle the amount of users and mail.
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Neopets is ... bringing back the successful Altador Cup global gaming event throughout the month of June. Launching June 1, the second annual site wide tournament brings the global community together to choose one of sixteen teams and compete for the ultimate Yooyuball championship, a fantasy sport loosely based on a hybrid of soccer and lacrosse. Players will earn virtual trophies and prizes. As many as 10.4 million unique visitors participated in last year's Altador Cup, where the Haunted Woods team took home the trophy. The Neoboards are already buzzing in anticipation of this year's challenge.
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Immersive advertising is a term trademarked by Neopets[4] for the way Neopets ran advertisements after Doug Dohring bought the site. Instead of running banner ads, immersive advertising integrates advertisements into the site's content in several forms, including games and items. Prior to the arrival of the NC Mall, it contributed 60% of the revenue from Neopets.[17] Companies that have bought into the concept include Disney, General Mills, and McDonald's. It is arguably the most contentious issue with the site. Consumer advocacy groups, such as Commercial Alert, argue that children may not know that they are trying to be sold something and that immersive ads should be clearly labelled as advertisements. Adam Powell stated that children are not required to play or use sponsor games and items,[26] and in a 2002 article, Dohring stated that advertisements are clearly marked as such.[17]
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Players can ... choose to build a Neohome for their Neopets. Neohomes can be built after a user buys a plot of land, which vary in price depending on the location.[4] Each room costs Neopoints to build, and furniture may be put in and arranged. Players may also build gardens and furnish them. Extensions such as lighting, flooring,wallpaper, and insurance can also be purchased. Players may try to win awards for their Neohomes or collections. The address of a Neohome can only be changed after demolishing all rooms and/or gardens and selling the address back to the bank.
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Neopets