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Neopets generates revenue from several sources. The first and most intriguing way is through the use of Immersive Advertising - a technique invented by Neopets. Similar to the concept of product placement, Immersive Advertising directly integrates a sponsor’s product or service into the activities available within the site. This generates millions of impressions, which powerfully convey the sponsor’s message effectively to its intended audience.
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The Mini-Shows capture the unique voice and quirky humor of Neopets, introducing the brand to the Nickelodeon TV audience. Many of the spots will feature surprise, multiple endings. The Mini-Shows will bring to screen different characters, from the mad scientist Lab Ray creature in its elusive laboratory, to the Trunkard, an underwater Petpet hoovering the ocean floor, to Sophie the Swamp Witch mixing potions in the Haunted Woods. Neopets fans will ... find hidden clues embedded in each episode that will help them unlock puzzles and trivia questions on the Neopets site.
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Quizilla is a top-five online destination for female teens and will join the MTVN Kids and Family digital portfolio that includes popular teen sites The-N.com and NeoPets.com. Quizilla.com drew 3.1 million unique visitors globally during September, 2006, according to comScore Media Metrix. By combining Quizilla and the The-N.com's The Click embedded video player, the Nickelodeon/MTVN Kids and Family Group will provide its teen female audience with a 360 degree, multi-platform entertainment experience and an unprecedented platform for creating and sharing creative content with their peers.
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The Mini-Shows are just one of the many new initiatives being rolled out from Neopets. The site's interactive entertainment experience is expanding with a variety of exciting initiatives to further engage and entertain the Neopets' global audience, including:
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You can ... get the Valentine's Day site theme for Neopets tomorrow (the 14th) by giving someone the item "A Mysterious Valentines Card." Both the sender and the recipient will receive the site theme, and the item is one-use.
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The Toolbar is an important part of your Neopets account! You’ll get one-click access to your favourite pages and sites, special alert messages and events, access to your Neomail account, Premium Service features, pop-up blockers and more!
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