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Napster: Services
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Ericsson develops, integrates, hosts and manages round-the-clock operations for the service, while Napster contributes expert content programming, including "featured artists" and "top tracks of the day." Swisscom will launch the service with a major ad campaign starting this week.
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"Napster 3.7 significantly enhances the digital music experience and finally delivers on the promise of truly seamless transfer of subscription music content to compatible MP3 players," said William Pence, Napster's chief technology officer. "Building our own technology enabled us to dramatically reduce transfer time while simultaneously enhancing both the overall performance and reliability of the service."
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"By tying Napster To Go to AT&T's robust communications network, we're turning up the volume nationwide on both consumer value and added convenience," said Rick Welday, chief marketing officer of AT&T Consumer. "Merging communications with entertainment — in this case, linking Napster To Go's rich library of music to our wireless and broadband services — again shows that we are committed to delivering enhanced content across key screens both at home and on the go."
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"As the pioneer of portable music subscription, we challenged ourselves to create an exceptional music transfer experience for Napster To Go subscribers and we believe we deliver exactly that with Napster 3.7," said Chris Gorog, Napster's chairman and CEO. "Windows-based MP3 players, music-enabled cell phones and PDAs are expected to ship in the tens of millions over the next year and we are pleased to approach this rapidly-expanding market with the fastest and most reliable portable music subscription service in the market."
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"We are delighted to create this new alliance with Circuit City which is one of the top destinations in the U.S. to learn about exciting, new digital entertainment products," said Chris Gorog, chairman & CEO of Napster. "Circuit City's strength both in consumer electronics and as a music retailer should be an ideal environment to introduce Napster's industry leading music subscription service."
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In December 1999, the plaintiffs brought this action for copyright infringement against Napster in the Northern District of California. Napster is a centralized service that greatly simplifies and expands the ability of Internet users to copy MP3 music files from other persons' computers. It does so by providing a "virtual meeting place" where an individual user of the Napster system can find MP3 music files on the hard drive of other computers participating, at that moment, in the Napster "community." Napster then facilities the direct "peer-to-peer" copying and transfer of those files.
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