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Musicals
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For Hollywood and the rest of the world, Musicals were a new phenomenon. The sound era did not arrive until thirty years after the first movies were made. The first musical ushered in the sound era with the Jazz Singer in 1927 starring Al Jolson. It is thought that his first words addressed to his mother launched the sound era.
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Musicals used to be the lifeblood of the major motion picture studios, and romance played a key role in the best musicals Hollywood had to offer. Today, studios produce less musicals, but, the ones they do still feature love as a central theme.
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The Dallas Summer Musicals now have a new corporate sponsor. At least for the next four years, the organization's logo will read "Presented by Comerica Bank" — the large Michigan corporation still in the process of moving its national headquarters to downtown Dallas.
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Musicals experienced a significant boom during the late 1920s and early 1930s, many of them with Broadway stars lured westward to Hollywood. Eddie Cantor was attracted to Hollywood from Broadway, where he made his first sound film Whoopee! (1930), based on Flo Ziegfeld's 1928-1929 Broadway production (with the same cast) and filmed almost intact.
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Dallas Summer Musicals, the largest producer of live musical theatrical entertainment in the Southwest, announced a multi-year agreement that makes Comerica Bank the official presenting sponsor for Dallas Summer Musicals. Under the agreement, Comerica Bank’s logo will be incorporated into Dallas Summer Musicals logo, and will appear extensively inside and outside the Music Hall at Fair Park, as well as DSM performances at The Majestic Theatre, The Texas Theatre and any other venues in which DSM may present in the future. The “Name-In-Title” logo will be included in all marketing and promotional materials for the next four years.
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Tolerance as an important theme in musicals has continued in recent decades. The final expression of West Side Story left a message of racial tolerance. By the end of the '60s, musicals became racially integrated, with black and white cast members even covering each others' roles, as they did in Hair. Casting in some musicals is an attempt to represent the community at the subject of the drama, as in Rent. Homosexuality has been explored in such musicals, beginning with Hair, and even more overtly in La Cage aux Folles and Falsettos. Parade is a sensitive exploration of both anti-Semitism and historical American racism.
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