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Motion Picture Industry: Movies
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This paper studies the apparent trend of accelerating marketing expenditure in the motion picture industry. While the number of movies released during the past decade has remained roughly constant, relative marketing costs per movie have increased significantly. Much more money is being spent in real terms to market each film,... Tags: Marketing research, University of California at Los Angeles, marketing, industry, movie, advertisement, performance White papers 2003-08-11
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While motion picture films have been around for more than a century, film is still a relative newcomer in the pantheon of fine arts. In the 1950s, when television became widely available, industry analysts predicted the demise of local movie theaters. Despite competition from television's increasing technological sophistication over the 1960s and 1970s, such as the development of color television and large screens, motion picture cinemas continued. In the 1980s, when the widespread availability of inexpensive videocassette recorders enabled people to select films for home viewing, industry analysts again wrongly predicted the death of the local cinemas.
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Despite extraordinary advances in technology, the motion picture industry has yet to eliminate a very costly problem - movie piracy. This paper explains the solution given by Kodak. It mentions that at Kodak, Research & Development scientists have been working on a technology called digital watermarking that can be used to identify illicit copies of movies, help track down, and put a stop to piracy.
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Price discrimination is hypothesized in the form of censorship regulation within the motion picture industry. The test indicates consumers of DVD movies are separated into two groups according to their price sensitivity. Tags: discrimination, DVD, industry White papers 2003-07-17
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"The motion-picture industry must pursue legal proceedings against people who are stealing our movies on the Internet," said MPAA President and CEO Dan Glickman. "The future of our industry, and of the hundreds of thousands of jobs it supports, must be protected from this kind of outright theft using all available means."
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Unlike the national industry, motion pictures in the state is dominated by the video tape rental places subsector, which accounts for over two-fifths of the sector’s total employment. In contrast, two-fifths of the national industry’s employment resides in motion picture production and distribution. Although volatile, motion picture production and distribution in Washington has been the fastest growing subsector during the last ten years. The other subsectors—movie theatres and video tape rental places—have experienced more consistent though slower growth.
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