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Moral Majority: 1980S
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The Moral Majority's stated mission was to "reverse the politicization of immorality in our society." In the 1980s, Falwell's group claimed 6.5 million members, raising $69 million for conservative politicians and helping to elect Ronald Reagan president in 1980.
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The persuasive strategies employed by the Moral Majority in the early 1980s reassured and calmed a segment of the American population left confused and uncertain by recent national events. David Snowball analyzes this powerful movement, how its rhetoric energized its supporters, the positions it endorsed and causes it championed, and its response to political and media critics. By examining the fundamental messages, the tactics used, and the personalities involved, the study reveals that, while the basic message of the Moral Majority remained constant, its changing popular image and maturing rhetoric, which initially added momentum to its rapid rise, may ... have been at the root of its swift decline by the end of the decade.
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May 15: The founder of the Moral Majority and the face of the religious right in the 1980s died Tuesday after being found unconscious in his office. MSNBC.com's Dara Brown takes a look back at his life.
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