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Moby
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After a decade's worth of music, Moby's breakthrough album was 1999's Play. Mainstream reviewers raved about his talents on the album (released on the much smaller V2 Records) though some early fans were let down. The album has 18 tracks on it and was the first album in history to have all of its tracks commercially licensed: 'Porcelain,' for instance, appeared on a TV commercial for Bailey's Irish Cream and Nordstrom; 'Find My Baby' was on a commercial for American Express featuring golfer Tiger Woods. The album's tracks eventually were accepted in various radio formats, but because of Play's extensive licensing, the album could have been financially successful even without radio play. In a 2005 posting on his web site, Moby theorized that his eagerness to license his music is a result of 'growing up in poverty.' 1
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Opening for Moby was a British techno trio named Hybrid, whose hard-driving synthetic beats were nothing but pure electronica, despite their live percussionist. Most of the audience seemed bewildered, at first, by Hybrids music, but they quickly warmed to the group's enthusiastic delivery and began to move their bodies to the contagious beat.
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Moby has a brand new video for his song "Alice" out this week. "Alice" is the lead single from Moby's upcoming album Last Night which drops April 1st on Mute Records. The video was directed by Andreas Nilsson (The Knife, Jose Gonzalez) and features MCs Aynzil and the 419 Squad on vocals. "Alice":
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Like any proper hitmaker, Moby has incorporated commerce into his creative method. He sells his music to commercials and soundtracks; he sells his likeness - such as it is - to advertisers. Moby's successes on this score have been, in many ways, unprecedented. The dozen and a half songs on Play, for instance, have been sold hundreds of times for commercials, movies, and TV shows - a licensing venture so staggeringly lucrative that the album was a financial success months before it reached its multi-platinum sales total. Likewise, as coproducer and creative director of the Area Festival, Moby has helped resuscitate the kind of corporate-sponsored, alternative-music mega-tour first embodied by Lollapalooza. And Moby has made obligatory appearances in Gap ads and mass-market spectacles like the Salt Lake City Olympics' closing ceremonies.
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Moby, the human semicolon, has found a buyer for his four-floored five-terraced penthouse in the El Dorado. But good news for Moby does not good news for New Yorkers make. He's already said he wants to move back downtown—and with $7.5 million padding his Prana-pant pockets, he has a virtual run on the neighborhood. Also, what sort of crystal-toting gypsy is the buyer of his old place going to have to hire to rid it of the Moby mojo? Maybe Mica de Jesus has finally found her vocation. more
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Richard Melville Hall, aka Moby, is best known for producing some of the most innovative techno tracks in the industry. Moby was born in New York City in 1965. He began playing guitar when he was 10 years old, and later mastered bass, drums and keyboard. Later on, Moby began deejaying dance music in a Manhattan club, releasing a series of singles on the indie label Instinct. In 1991 Moby's breakout single, ""Go,"" sampling the theme from ""Twin Peaks,"" became a staple of the rave scene and an unexpected Top 10 hit in the U.K. In 1995, he released his first full-length CD in the United States, Everything Is Wrong, which landed him on many year-end Top 10 lists. Moby spent the summer of '95 on the road with the American and wildy successful Lollapalooza tour.
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Moby