LYCOS RETRIEVER
Milk: California Milk Processor Board
built 277 days ago
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. GOT MILK? is a registered trademark and has been licensed nationally since 1995. A separate Spanish-language campaign has been running in California since 1994. GOT MILK? gifts and traditional Hispanic recipes can be viewed at http://www.gotmilk.com.
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The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK?
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The California Milk Processor Board was established in 1993 to increase milk sales and consumption in California. GOT MILK? is a registered trademark and has been licensed nationally since 1995. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
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