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Mickey Mouse: Mickey Mouse Club
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The Mickey Mouse Club was Walt Disney's second venture into producing a television series, the first being the Disney anthology television series, initially titled Disneyland. Disney used both shows to help finance and promote the building of the Disneyland theme park. Being busy with these projects and others, Disney turned The Mickey Mouse Club over to Bill Walsh to create and develop the format, initially aided by Hal Adelquist.[1]
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The Mickey Mouse Club was the first Walt Disney foray into television programming that specifically utilized the Disney brand. The show was on every afternoon after school, and starred 39 pre-teen caucasian boys and girls, supervised by two grown-up hosts. In its original four-year run, over 360 episodes were made. The show had the usual Fifties variety-show format: a couple song-and-dance numbers, a cartoon or two, and a serialized short about the Hardy Boys.
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Disney's TV show The Mickey Mouse Club debuted in 1955 and became a long-running hit, launching the career of "Mouseketeer" Annette Funicello. Mickey's contemporary cousins at Disney include The Little Mermaid and Jessica Rabbit.
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Mickey Mouse Club was hosted by Jimmie Dodd, a songwriter and the "Head Mouseketeer", who provided leadership both on and off screen. In addition to his other contributions, he often provided short segments encouraging young viewers to make the right moral choices. These little homilies became known as "Doddisms".[1] Roy Williams, a staff artist at Disney... appeared in the show as the "Big Mooseketeer". Roy suggested the Mickey Mouse ears ("Mouseke-ears") worn by the cast members, which he helped create, along with Chuck Keehne, Hal Adelquist, and Bill Walsh.
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The artistic success of the animators was honored in 1932 when an Oscar was presented to Walt Disney for the creation of Mickey Mouse. Mickey Mouse's popularity spawned a Mickey Mouse Club in 1929 which met every Saturday for an afternoon of cartoons and games in local theaters. The several million Mouse Clubbers had a secret handshake, special member greeting, code of behavior, and even a special club song, " Minnie's Yoo Hoo" . The peak of Mickey Mouse's golden decade was his starring role as the Sorcerer's Apprentice in the feature Fantasia (1940), a major artistic innovation. It interpreted music in colors, shapes, movement, and story. The animation techniques were years ahead of their time and have never been matched. Fantasia ... introduced stereophonic sound to theaters, an element not employed by other studios until more than a decade later.
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