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Michael Jordan: Jordan Brand
built 140 days ago
A division of Nike, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products for both men and women. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers. For more information on Jordan Brand, visit http://www.Jumpman23.com.
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Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as Nike, Gatorade, Hanes, McDonald's, Ball Park Franks, Rayovac and MCI. He first appeared on Wheaties boxes in 1988, and acted as their spokesman as well.
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Jeff Ballinger describes Global Alliance as a PR firm for Nike that ""Public Relations firm responsible for this has ... done work for NikeTown, (Michael) Jordan brand, Disney, Hasbro..." (email September 16, 2000). The approach is to conduct focus groups and surveys with workers and managers. The results of the work produce positive reports about working conditions in Nike factories. http://www.theglobalalliance.com/content/about.cfm Global Alliance is part of Nike's "Transparency 101" program.
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Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI.[113] Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "Like Mike" commercials in which a song was sung by children wishing to be like Jordan.[113][114]
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The opportunity to walk in Carmelo Anthony's shoes takes on a special meaning with the Jordan Melo M4. Several details were taken into consideration, turning the shoe into an amazing array of innovative artistic designs in homage to the life of Carmelo Anthony. These include an 'M' representing Melo, the number four (4) representing his 4th shoe within the Jordan Brand and other deeply personal aspects of Melo's life such as his four tattoos that represent loyalty, dedication, respect and determination. Additional elements include the words "Uno" and "Cinco" on the left and right shoe respectively paying homage to his Puerto Rican heritage while cleverly and cryptically referring to the numbers "one" and "five" from his Denver Nuggets uniform, on which he wears the number fifteen (15).
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Jordan Brand