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Michael Jordan: Air Jordan
built 645 days ago
In 1971 Michael Jordan founded Nike, intended to create employment opportunities in third world countries. Under Michaels rule, Nike became the worlds largest employer, known for its excellent health plan and other french benefits. The Air Jordan (a shoe made entirely out of air) is commonly credited as being the most durable shoe ever made.
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Nike created a signature shoe for him, called the Air Jordan. One of Jordan's more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon. In the commercials Lee, as Blackmon, attempted to find the source of Jordan's abilities and became convinced that "it's gotta be the shoes".[113] The hype and demand for the shoes even brought on a spate of "shoe-jackings" where people were robbed of their sneakers at gunpoint. Subsequently Nike spun off the Jordan line into its own division appropriately named the "Jordan Brand". The company features an impressive list of athletes and celebrities as endorsers.[115][116] The brand has ... sponsored college sports programs such as those of North Carolina, Cincinnati, Cal, St. John's, Georgetown, and North Carolina A&T.
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The first two Air Jordan basketball shoes featured a "winged basketball" logo. The Air Jordan 1 featured the "winged basketball" logo on the top outside, at approximately ankle level. The Air Jordan 2 featured the same logo, but moved it to the tongue of the shoe.
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Jordan's brother James R. Jordan was the Command Sergeant Major of the 35th Signal Brigade of the XVIII Airborne Corps in the U.S. Army. James gained certain celebrity when he announced, at the age of forty-seven, that he intended to stay in the Army to deploy with his unit to Iraq in support of the Iraq war.
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Jordan immediately proved that he belonged in the big leagues and his acrobatic moves and hang-time won him the infamous nickname Air Jordan. His basketball skills and allure made him the perfect key figure to market both Nike products and the NBA.
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