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Meredith Corporation
built 214 days ago
Meredith Corporation is a leading media company, focused primarily on magazines and broadcasting. The company is best known for publishing two of America's most popular magazines: Better Homes and Gardens, with a circulation of 7.6 million, and Ladies' Home Journal, with a circulation of 4.5 million. About 85 percent of the diversified media company's revenues comes from its magazine business, which publishes 21 subscription magazines, more than 40 special interest publications, and a number of custom publications. The company ... publishes close to 300 books, including the best-selling, red-and-white checkerboard-covered Better Homes and Gardens Cookbook and a line of do-it-yourself titles it produces in conjunction with the Home Depot chain of stores. In addition, the company owns and operates 11 television stations, primarily in smaller markets such as Flint, Michigan and Ocala, Florida. As of 1999 the company was in the process of buying Atlanta's CBS affiliate KGNX-TV, giving Meredith an entry into the nation's tenth largest television market.
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Meredith Corporation (Meredith) is a media and marketing company. Meredith is engaged in magazine and book publishing, television broadcasting, integrated marketing and interactive media. It has two segments. The publishing segment focuses on the home and family market. It is a publisher of magazines serving women. The broadcasting segment includes 13 network-affiliated television stations located across the United States and one amplitude modulation radio station.
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Meredith Corporation, a media and marketing company, has acquired Healia, a consumer health search engine specializing in finding personalized health information online. Terms were not disclosed. The Jordan, Edmiston Group, Inc., a New York-based investment banking firm that specializes in media and information, represented Healia in this transaction and acted as its exclusive financial advisor. Through its proprietary, patent-pending content filtering technology, Healia serves as a gateway to health information and can help consumers find more refined and responsive answers to health and wellness-related questions. Healia’s technology will be integrated into Meredith’s existing websites. In addition, Meredith and Healia will expand the functionality of Healia.com and will offer the technology through licensing and distribution agreements with select health organizations, consumer websites, employers, and other partners.
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About Meredith Corporation: Meredith is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines - including Better Homes and Gardens, Family Circle, Ladies’ Home Journal, Parents, Fitness, American Baby, and ReadyMade – and approximately 200 special interest publications. Meredith owns 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland. Meredith has approximately 350 books in print and has established marketing relationships with some of America’s leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith’s consumer database, which contains more than 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations.
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Meredith Corporation launched More in September 1998 and the magazine has steadily grown in advertising pages, revenue and circulation. From January 2007 - December 2007, More was up nearly 20% in ad pages over the same period last year. On the circulation front, More will increase its rate in February 2008 to 1.2 million and, will be increasing its frequency in 2008 to eleven times per year. According to ABC, More's average newsstand sales grew from 149,000 in the first half of '06 to 186,000 in the first half of '07, an incredible 25% increase.
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The seeds that started the Meredith Corporation were given to Edwin Thomas (E. T.) Meredith as a wedding present. On E.T. Meredith's wedding day, his grandfather gave him several gold pieces, the controlling interest in his newspaper, and a note that said, "Sink or swim." After returning his grandfather's newspaper to financial health, Meredith sold it for a profit and began publishing a service-oriented farm magazine called Successful Farming in 1902. The magazine grew quickly, from a starting circulation of 500 to more than half a million subscribers by 1914. The staff had grown proportionately, from five employees in 1902 to almost 200 in 1912.
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Meredith Corporation