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Media Psychology
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Parallel the positive response psychology was receiving from the radio media, television was quickly joining the psychomedia bandwagon. Klonoff (1983) notes that during 1980s "mental health problems and practitioners have become the new wave of media stars" (p. 847). Even TV game shows, such as Couples and Getting Personal, took on a psychological flavor with interactive roles for audience, the mental health professional, and the individual or couple with a psychological or relational problem.
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[One] problem with defining media psychology is the word 'media' itself. First impressions of media often conjure up pejorative images of persuasion, manipulation, bias, 'dangerous' content, or, worst of all to the western Judeo-Christian work ethic, leisure entertainment.
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When examining the psychology of producing media, one immediately discovers many complexities and dimensions. Examples of sub-specialties are: (1) the psychology of persuasion; (2) the psychology of editing; (3) the psychologies of sound, color, attention, cognition, control, games and learning styles.
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The revision of the APA's Code of Ethics, while providing much latitude for media psychology to develop, has ... sparked much controversy. "Although individual diagnostic and therapeutic services are still confined to the context of a professional relationship, personal advice is given through public lectures, newspaper and magazine articles, mail, and broadcast media is allowed, as long as the psychologist uses current, relevant data and exercises a high level of professional judgement" (Raviv et al., 1989).
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Media Psychology