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Maxim Magazine: United States
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Maxim Magazine selected The 100 Greatest Guy Movies Ever Made in their March 1998 issue. The magazine stated the (obvious) appeal of these fast, loud, action-packed and testosterone-laden films, in contrast to their counterpart - 'chick' flicks:
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In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.
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“It is tough to come up with something fresh in the category,” said Greg Gutfeld, a former editor of Stuff in the United States and Maxim in Britain. “The only innovation is price and frequency, and the only price that is working is free and the only frequency that is working is daily.”
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