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Maxim Magazine: Men
built 654 days ago
Maxim Magazine aimed squarely at young men, is a glossy magazine focused on beautiful women, slick gadgets, fast cars, sports, entertainment and other male obsessions. Maxim is written for young professional men who are confident, intelligent everyday guys. Maxim is a unique combination of service journalism and irreverent humor addressing real concerns of regular guys. Its success comes from understanding that men need to know a little bit about a lot of things and MAXIM delivers this information in a witty & relevant style. Maxim addresses the real life needs of intelligent professional men in an entertaining as well as informative way.
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The Maxim cover stunt was part of several days of events celebrating the magazine's 100-issue milestone, including poker and golf tournaments at the Wynn Las Vegas hotel-casino. The event was co-sponsored by the Las Vegas Convention and Visitor's Authority whose spokesperson, Erika Yowell, reported that her agency was involved with the April promotion because the magazine's readers ("horny young men") are a good target audience for the city.
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"Maxim was approached by the Israeli consulate to be a part of reshaping Israel's public image, specifically because of our unmatched mainstream reach to men aged 18 to 35," the magazine said in a statement. "We are pleased with the result of our work together."
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