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Maxim Magazine: Dennis Publishing
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Maxim Magazine is taking its winning formula of gadgets, humor, sports, and near naked women to television specials on ESPN and NBC. And that is just the beginning. Felix Dennis, owner of Dennis Publishing which publishes Maxim, says the magazine will be launching a cable channel called Maxim Entertainment Network or MEN. Cute.
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MAXIM is the men’s lifestyle magazine published 12 times a year by Dennis Publishing. Editor-in-Chief: Jimmy Jellinek. Group Publisher: Robert F. Gregory. Dennis Publishing, Inc. is a media company that publishes the two most successful modern men’s lifestyle magazines in America — MAXIM (2.5 million rate base) and Stuff (1.3 million rate base) — along with general interest music magazine Blender (Advertising Age’s Launch of the Year), and The Week, a distillation of the week’s most important news and opinion from the US and international media. MAXIM, Stuff, Blender and The Week are registered trademarks of Felix Dennis. MAXIM Radio is broadcast on Sirius Satellite Radio on channel 145.
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Dennis Publishing's Maxim magazine — known for cover photos of sexy women — will try to sizzle in another business. On Wednesday, it will announce the launch of a bar and steakhouse chain under the Maxim name.
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Dennis Publishing, Felix Dennis's magazine business, is enjoying strong profit growth, as the success of The Week more than offset the decline of the lads mag Maxim. Also, the profitability of Dennis online products, such as Monkey, a digital men's magazine, is said to be improving.
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