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Mase: Bad Boy
built 266 days ago
Though Mase was the one who introduced Loon to Bad Boy CEO P. Diddy, Loon has voiced (in both interviews and songs) that he felt he owed Mase nothing. He has even gone as far as to state that he was the one that actually helped Mase get signed. This is widely discredited.
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Mase is a former artist for Sean "Diddy" Combs' hip hop label Bad Boy Records during the late 1990s. Mase briefly associated himself with G-Unit and recorded songs with several members of the label, despite not being officially signed.
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Mase debuted on Combs\' remix of the 112 single "Only You," and quickly became a near-ubiquitous guest rapper on Bad Boy releases and other Combs-related projects. He was a credited featured guest on the Puff Daddy smashes "Can\'t Nobody Hold Me Down" and "It\'s All About the Benjamins," handled the first verse of the Notorious B.I.G.\'s number one hit "Mo\' Money, Mo\' Problems," and made prominent appearances on Mariah Carey\'s "Honey," Brian McKnight\'s "You Should Be Mine (Don\'t Waste My Time)," Junior M.A.F.I.A.\'s "Young Casanova," and Busta Rhymes\' "The Body Rock," among others. By showcasing Mase in such high-profile settings, not to mention spotlighting him in several videos as well, Combs ensured that by the time Mase actually released his own album, every hip-hop fan in America would already know who he was.
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Best known as Puff Daddy's favorite sidekick, Mase secured his place as a Bad Boy label favorite through a series of guest appearances on hit singles by other artists. By the time he issued his debut album, the Bad Boy promotional machine had effectively already made him a star. His flow was slow and relaxed, and his raps often unabashedly simple, which helped make him especially popular with the younger segment of Puff Daddy's pop-rap audience (they could understand him and rap along). Of course, he was never much of a critical favorite for exactly the same reason, but that became a moot point when, just before the release of his second album, he announced his retirement from rap to pursue a career in the ministry.
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