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Martha Stewart Living Omnimedia: New York
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NEW YORK — Martha Stewart Living Omnimedia Inc. said Thursday its first-quarter loss widened, weighed down by a charge associated with production of its syndicated TV program. The multimedia empire ... announced it signed an agreement with Costco Wholesale Corp. to sell a cobranded line of frozen and fresh food.
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By 2000 Martha Stewart Living magazine's circulation had reached 2.1 million and the homemaking publication went from 10 issues per year to 11, with plans for becoming monthly the following year. Its sibling publication, Martha Stewart Weddings, which had debuted in 1994, had gone from an annual publication to biannual then quarterly. Other special interest magazines had ... joined the ranks, including Entertaining (which had also been the title of Stewart's first book in 1982), Martha Stewart Baby, Halloween, and Clotheskeeping. A new quarterly magazine for families, called Kids: Fun Stuff to Do Together was published in July 2001, filled with recipes, crafts, and games for kids aged three to ten.
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Stewart began pushing to renegotiate her relationship with Time again just a year after the formation of Martha Stewart Living Enterprises. She wanted a greater equity stake in the company and the power to expand in new directions. In April 1996, she reportedly asked for a 40 percent stake in Martha Stewart Living Enterprises and greater executive control.
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NEW YORK, April 25 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced the Martha Stewart Crafts(TM) line will debut on May 1, 2007. The line features more than 650 SKUs, including a wide array of materials for paper crafting and scrapbooking, with exclusive paper designs, beautiful embellishments, smartly designed tools every crafter needs, as well as convenient binders and storage systems that help keep everything organized.
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Once again ready to expand into new areas, Stewart convinced Time to fund a television show based on the magazine... to be called "Martha Stewart Living." The weekly show covered home decorating, entertaining, gardening, and cooking, and featured Martha Stewart as the host. By 1993 the show was broadcast in 84 percent of the nation's markets.
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When Martha Stewart was found guilty in March, it was assumed that her once-admired brand would be irrevocably tarnished. Although sales have suffered in some areas, merchandising is holding up well and some businesses are in fact flourishing. Bernhardt Furniture, which ... works under the Martha Stewart brand, has recorded sales growth in the "double-digits" since Martha's conviction. Bernhardt is launching a new 62-piece Martha Stewart collection, and has another new launch lined up for 2005.
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