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Martha Stewart Living Omnimedia: Magazines
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Martha Stewart Living is the flagship magazine of Martha Stewart Livingn Omnimedia. As the original lifestyle publication, it provides readers with the information, ideas, inspiration and confidence they need to enhance their quality of living. Recognized for its creative content, iconic photographs, and singular design, Martha Stewart Living has received numerous awards and honors, including three prestigious National Magazine Awards. Adweek featured the magazine on its 2007 "Hot List" of Top 10 Magazines. For more information, visit http://www.marthastewart.com.
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By 1995, Martha Stewart Living was selling 1.2 million copies per issue. The number of advertising pages in the magazine (the major source of revenue for a magazine) rose 76 percent from 1993 to 1994, and ad revenues were up 87 percent in that same period. Despite these promising statistics, the magazine was not yet making a profit. In part, the magazine's rapid growth was to blame for the loss. Time Inc. had upped its commitment by publishing ten regular issues and two special issues in 1995... significantly increasing expenses. That same year, Ad Age voted Martha Stewart Living its "Magazine of the Year."
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Suzanne spends her days at Martha Stewart Living slightly differently than most editors. While the rest of the staff is tinkering with recipes in the test kitchen or creating wreaths and valentines in the crafts room, Suzanne is experimenting with the latest crop of digital cameras and checking out the memory capacity on different laptops. She then develops this research into technology stories for the magazines, for her weekly radio show, and for The Martha Stewart Show. She ... appears regularly on ESPN2’s Cold Pizza, and serves as contributing editor to Popular Science magazine. Suzanne spent the last 15 years shaping the technology coverage—introducing readers to the wonders of the Internet, celebrating the emergence of HD, and in general reveling in a seemingly endless stream of cool gadgets.
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Circulation Management reports that there has been a dip of almost 1/3 in the year over year revenue for the publishing division of Martha Stewart Living Omnimedia Inc., home of the Martha Stewart Living magazine. The company took a $20 million net loss, compared to just a $4 million loss a year ago for the first quarter.
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A few years later, Martha débuted her own magazine and talk-show, “Martha Stewart Living,†a television series and a magazine on homemaking. This is her most successful and noteworthy venture to date.
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The Internet/Direct Commerce business segment is made up of the catalog, Martha Stewart: The Catalog For Living, marthastewart.com and marthasflowers.com, each representing an important part of omnimerchandising strategy. Through the website, the company delivers "how-to" content and home-related products to its customers, providing another outlet for advertisers to reach the company�s audiences and a way to order or renew magazine subscriptions.
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