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Martha Stewart Living Omnimedia: Companies
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By 1996 Martha Stewart Living Enterprises had a staff of 140 and burgeoning sales. Because Time Warner only announced sales figures for its publishing businesses as a whole, the value of the company was difficult to ascertain. Some industry analysts placed its worth at $70 million and estimated annual revenues at $200 million. Stewart began pushing to renegotiate her relationship with Time again just a year after the formation of Martha Stewart Living Enterprises. She wanted a greater equity stake (40 percent) in the company and the power to expand in new directions as the firm flourished.
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NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced an important new hire in the Company's Publishing division. Amy Wilkins has been named Senior Vice President, Publisher of Blueprint and Martha Stewart Weddings.
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Free to pursue her vision for the company, Stewart led a rapid and varied expansion of Martha Stewart Living Omnimedia in 1997 and early 1998. The Martha Stewart Living television show moved from a weekly to a weekday schedule. The show was distributed by CBS and Stewart soon left her biweekly appearance schedule on NBC's Today Show to appear weekly on the CBS This Morning program. In addition, the company launched a daily 90-second radio feature known as "askMartha" and a web site with a wide range of information about the television show, magazine, and Stewart's books. The site ... highlighted items from the Martha by Mail catalogue and allowed users to order over the Internet.
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Martha Stewart Living Omnimedia Inc. is bringing in a new celebrity: popular TV chef Emeril Lagasse. The New York-based media and merchandising company founded by domesticity maven Martha Stewart announced Tuesday that it bought the rights to the Emeril Lagasse franchise of cookbooks, television shows and kitchen products for $45 million in cash and $5 million in stock at closing.
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Martha Stewart Living Omnimedia (MSO) is an integrated content and commerce company that creates how-to content and domestic merchandise for homemakers and other consumers. The company's business segments are publishing, television, merchandising and Internet/direct commerce.
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Soon after taking over ownership of the company, Martha Stewart began talking about taking the company public. probably within the next three to five years," Stewart told Advertising Age in February 1997. Consideration of that possibility continued into early 1998. Debate over the company's ability to stand on its own ensued. "You have to ask yourself, if Martha Stewart got hit by a cab tomorrow, to what extent is there a viable company there?," Linda R. Killian, an analyst and portfolio manager with the Renaissance Capital Corporation, explained to the New York Times. She continued, "Martha Stewart has created brand equity.
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