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Martha Stewart Living: Products
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The Kirkland Signature Martha Stewart Favorite Holiday Hams are produced from antibiotic-free hogs. The bone-in hams are first slow cured for three to five days to enhance the natural flavors of the meat. They are then lightly smoked over applewood chips for twelve to fourteen hours. Each artisanal ham comes with simple reheating, glazing, and carving instructions, including three exclusive recipe ideas from the kitchens of Martha Stewart Living for enjoying the ham with family and friends. As with all Kirkland Signature products, the ham will retail at an exceptional value. Each ham weighs approximately 7 to 10lbs, serving ten people each.
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Stewart authored several more books in the 1980s, including Martha Stewart's Quick Cook, Martha Stewart's Hors d'Oeuvres, Martha Stewart's Quick Cook Menus, and Martha Stewart's Christmas. The books proved to have an enduring shelf life earning significant income as backlist titles and remained in print well into the next decade. The next step in making Martha Stewart a nationally known brand name came in 1987 when Stewart signed a $5 million five-year consulting contract with Kmart. Stewart was hired to help create home products for the retailer, including a line of Dutch Boy paint colors and bath and bedding products. Stewart's primary role... was to lend her name to Kmart's products, to appear in print and television ads, and to make in-store appearances.
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The third season of The Martha Stewart Show, which is broadcast in 95 percent of the U.S. markets, got underway in September. With the shift in time slots this season, ratings have declined but advertising rates and product integration revenue are up.
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Kessler said Martha Stewart Living may have sought another venue for its products as Sears Holdings Corp. cuts costs and makes other changes to become more competitive. Sears Holdings was formed last year when Kmart acquired Sears, Roebuck and Co.
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Analysts ... see red flags with MSO's partnership with Kmart, the biggest distributor of Martha Stewart home products after the retailer recently filed a lawsuit alleging it was overcharged. Sales at MSO's merchandising unit fell rose 9.2 percent in 2003.
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