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Martha Stewart Living: Martha Stewart Living Radio
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Martha Stewart Living Omnimedia is a publicly traded media company founded by Martha Stewart. The company provides content related to the home, cooking, gardening, crafts, holidays, weddings and childcare. Its operations include magazines, books, radio, electronic commerce and music publishing.
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In addition to the Howard Stern and Martha Stewart Living Radio talk/entertainment channels, SIRIUS announces a number of new, compelling music channels, including BBC Radio 1, Super Shuffle and The Coffeehouse, among others. Some of the new channels have been created in response to SIRIUS subscribers' requests, and some channels have been re-named to better reflect their content.
Free to pursue her vision for the company, Stewart led a rapid and varied expansion of Martha Stewart Living Omnimedia in 1997 and early 1998. The Martha Stewart Living television show moved from a weekly to a weekday schedule. The show was distributed by CBS and Stewart soon left her biweekly appearance schedule on NBC's Today Show to appear weekly on the CBS This Morning program. In addition, the company launched a daily 90-second radio feature known as "askMartha" and a web site with a wide range of information about the television show, magazine, and Stewart's books. The site ... highlighted items from the Martha by Mail catalogue and allowed users to order over the Internet.
With her latest project Martha Stewart actually offers houses as well as things to put in them. Founded in 1996 and headquartered in New York, NY, Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) creates content and merchandise for home, garden, cooking, and crafts. The company operates in four segments: Publishing, Broadcasting, Merchandising, and Internet. It publishes magazines and books, produces and distributes television and satellite radio programming, designs homewares, and maintains an internet presence. Its output spans eight general areas, including home, cooking, and entertainment, crafts, holidays, organizing, weddings, and children. Martha Stewart herself controls over half the total stock and over 90% of voting stock.
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Martha Stewart Living Omnimedia, Inc. is an integrated content company devoted to enriching the changing lives of today's women. The Company is about the handmade, the homemade, the artful, the innovative, the practical and the beautiful. The content and merchandise it creates generally span eight core areas: Home- decorating, collecting, and renovating; Cooking & Entertaining- recipes, techniques, and indoor and outdoor entertaining; Gardening- planting, landscape design, and outdoor living; Crafts- how-to projects; Holidays- celebrating special days and special occasions; Organizing- homekeeping, petkeeping, clotheskeeping, restoring, and other types of domestic maintenance; Weddings- all aspects of planning and celebrating a wedding; Baby & Kids- cooking, decorating, crafts, and other projects and celebrations surrounding infants and children. The content generated from the Company's eight core content areas is then distributed through its four business segments - Publishing, Broadcasting, Merchandising and Internet. The Company's Publishing segment currently consists of its operations relating to magazines, books and newspapers. The Company's Broadcasting business segment consists of its operations relating to the production of television programming, the domestic and international distribution of that programming in existing and repurposed formats, a line of theme-based DVDs and the operations of its satellite radio channel.
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[One] major addition to the SIRIUS lineup is Martha Stewart Living Radio, which will be assigned channel 112 on Sept. 29th. The channel will add more programming throughout the fall, including advice from Martha's team of experts, simulcast of the new syndicated television show Martha, and call-ins from listeners. Ultimately, the channel will carry a full schedule of shows covering cooking, home keeping, pet keeping, gardening, collecting, crafts, weddings, and much more.
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