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Martha: Martha Stewart Living
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Martha Stewart Living is the flagship magazine of Martha Stewart Living Omnimedia. As the original lifestyle publication, it provides readers with the information, ideas, inspiration and confidence they need to enhance their quality of living. Recognized for its creative content, iconic photographs, and singular design, Martha Stewart Living has received numerous awards and honors, including three prestigious National Magazine Awards. Adweek featured the magazine on its 2007 "Hot List" of Top 10 Magazines. For more information, visit http://www.marthastewart.com.
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"Martha Stewart Living is the premier brand in lifestyle and how-to programming for women and their families. Martha Stewart Living Radio on SIRIUS will have tremendous appeal to women, who are completely underserved by traditional radio programming," said Mel Karmazin, Chief Executive Officer of SIRIUS. "We expect our partnership with Martha Stewart Living Omnimedia to generate both significant subscriber growth and substantial advertising revenue, as sponsors will rush to embrace this huge, brand-loyal audience."
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In 1990 she ... signed with Time Publishing Ventures to develop a new magazine, Martha Stewart Living, for which Stewart served as editor in chief. The first issue was released in late 1990 with an initial rate base of 250,000. Circulation would peak in 2002 at more than 2 million copies per issue. In 1993, she began a weekly half-hour service program based on her magazine, which was quickly expanded to a full hour, and later to a daily format, with half-hour episodes on weekends. Stewart also became a frequent contributor to CBS's The Early Show, and starred in several prime time holiday specials on the CBS network.
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NEW YORK, Oct 31, 2002 /PRNewswire-FirstCall via COMTEX/ –Martha Stewart Living Omnimedia, Inc. announced today that it will launch a four-issue test of a new publication from the kitchens of Martha Stewart Living, titled Everyday Food. Everyday Food is created for the supermarket shopper and the everyday cook, featuring quick, easy recipes using supermarket ingredients for delicious weekday meals. The premier issue will be available in supermarkets and on newsstands in January. If the test is successful, Everyday Food will begin publishing with a regular frequency of ten issues per year in September 2003.
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Martha Stewart Crafts products have been designed by MSLO and manufactured by EK Success, one of the country's leading scrapbooking and creative consumer products companies. This is MSLO's first foray into the $30 billion arts and crafts marketplace. The crafts market has broad-and growing-appeal: according to the Craft & Hobby Association, nearly 60 percent of U.S. households participate in crafts and hobbies.
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On another retail front, Martha Stewart Crafts was rolled out in Michaels 900 stores back in May. The 650 SKU line is said to be "delivering solid results," according to Ms. Stewart's company.
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