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Macromedia: Products
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Before Macromedia's 35-member sales group migrated from Macintoshes to PCs, it used a Macintosh-based fax product that supported outbound faxing only. However, Alan Loo, technical analyst for Macromedia, describes that Mac-based solution as "painfully slow." In fact, it was so slow that users learned to keep fax broadcasting to minimum in order to prevent their server from hanging, and several users even went back to using standalone fax machines. Therefore, when the sales group decided to migrate to a PC platform, it ... immediately began searching for a more robust, PC-based fax solution.
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Macromedia realized there were big benefits, and manageable risks to opening up the process of product development to their customer community. Internal blogs helped to evangelize the idea of using blogs to encourage feedback and suggestions from customers.
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The Faculty Development Center offers consultation and training to faculty for the following Macromedia products: Dreamweawer MX/MX 2004, Fireworks MX/MX 2004, and Flash MX/MX 2004. For more information you can contact the FDC at ext 4722.
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Macromedia is piloting product activation with Contribute 2. End users will be able to install the product on two machines as part of their license. For more information, go to http://www.macromedia.com/go/activation/ .
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For users of Macromedia products, the relevant portion of the bulletin states: “not every program that installs this file is vulnerable to this issue because it may not use the Gdiplus.dll file to process JPEG images. However, only the manufacturer of that program can make that determination.”
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There have been no major issues for Macromedia in terms of negative PR or competitive intelligence losses, and the whole process of using blogs to communicate with customers for the development of new products has been a success. That success has come in terms of better products, more committed customers, more sales, positive PR results and higher search engine rankings.
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