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Macromedia: Macromedia Flash
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Macromedia is passionate about what the Web can be. Macromedia delivers award-winning products and solutions for creating engaging and effective next-generation Web sites. Professional Web developers turn to Macromedia to speed their Web site deployment and create rich, engaging, and personalized Web experiences. Developers and designers use and integrate Macromedia Director, Dreamweaver, Dreamweaver UltraDev, Fireworks, Flash, FreeHand, Generator, and Shockwave to build high-impact, automated, interactive sites that deliver motion, sound, graphics, and rich media. Enterprises capitalize upon Macromedia Web solutions, based on the Dreamweaver platform, to strategically manage increasingly complex Web applications, analyze results and, most importantly, generate measurable returns on investment. And the Macromedia Flash and Shockwave Players display the power of the Web to hundreds of millions of consumers, by desktop, laptop, and even hand-held wireless devices.
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HSA Bank's new Macromedia Flash™ presentations add to its current collection of general overview presentations by providing more in-depth tutorials and demonstrations of specific features and services. Additionally, HSA Bank is ... offering health plan providers and employers with an opportunity to obtain a customized plan comparison. The plan comparison will allow a member or employee to compare an HSA plan with traditional plans to ensure the HSA is an appropriate fit for his or her specific situation and benefit plan options.
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For 2002, Macromedia released Flash MX, an expanded Web development program that promised to increase usability for both developers and end users. This version of Flash was promoted to let users develop for the Internet as a business-oriented application rather than a static, content-oriented tool. Macromedia hoped that Web developers would use the newest version of Flash together with Macromedia's other Web development tools to create "rich Internet applications."
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Macromedia's products are ... the subject of two court cases that made news last week. In one, Apple sued a Utah software firm over technology used in the Flash program. And in the other, a Delaware jury ordered Macromedia to pay $2.8 million in damages in a patent infringement suit filed by Adobe Systems Inc., which makes a competing Web tool called LiveMotion.
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Macromedia has packaged the most comprehensive and affordable software suite since Microsoft Office. Macromedia Studio MX contains all the tools serious Web developers and designers need to create stunning Web sites in a fraction of the time it would take to code them using traditional text editors. Macromedia Studio MX ... elevates Flash beyond simple click-through animations into a truly useful and exciting presentation layer for data. With the release of the MX family, Macromedia has cemented its position as one of the main software companies whose products will continue to drive Internet innovation for years to come.
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Despite another stock drop in early 2002 and the overall decline in the Internet economy, Macromedia was poised to continue driving the Web-based application movement and to keep their products at its forefront. The company ... launched a learning initiative with SmartForce, who agreed to develop more than 100 hours of e-learning content based on Macromedia software. Worldwide, Macromedia was making a name for itself as well; in February, 2002 Finnish Telecom company Nokia decided to work with the company to integrate Flash into Nokia's Mediaterminal information/entertainment device. By 2002 Macromedia had more than 20 products and 30 offices in 13 different countries; and with the rapidly changing face of the Internet and general Web use, they could expect those numbers to only grow.
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