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Macromedia: Customers
built 644 days ago
Macromedia developed a blog aggregatorearly. The aggregator has been running for two years, the second version is six months old. The aggregator contains all 50 to 60 Macromedia employee blogs and over 400 customer blogs. Content is syndicated into the blog aggregator as bloggers post. To be accepted into the aggregator, a customer submits their site. The site is then reviewed for content.
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To show its appreciation to loyal Contribute customers, Macromedia is offering a special $9.99 upgrade price for Windows users who buy Contribute 2 direct from Macromedia before September 30. After September 30, the price will return to the standard $49 upgrade price.
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Industry leaders such as E*TRADE Financial are already using Macromedia Flash MX to build rich Internet applications that deliver a measurable return. E*TRADE Financial speeds up things for customers through Quote Widget, a rich Macromedia Flash application that displays stock quotes without requiring a page refresh.
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Customers responded to Macromedia's request for their feedback by commenting on Macromedia blogs, and ... by posting on their own blogs then linking back to the original employee post. Macromedia's request for feedback turned more customers into customer evangelists. Slowly, through trial and error, Macromedia determined how best to make blogs work for them.
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