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Macromedia: Apple Macintoshes
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Macromedia traces its roots to 1984, when a supplier of software for Apple computers called MacroMind was founded in Chicago. In 1989, MacroMind moved to 410 Townsend St. in San Francisco at a time when the buzzword was multimedia, describing how PCs could combine animation, graphics, video and sound.
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An HTML page is required to correctly display a Macromedia Flash movie in a browser. This HTML page must contain tags that reference the actual Macromedia Flash movie file to be opened and played. These tags are the OBJECT and EMBED tags. The OBJECT tag is used by Internet Explorer on Windows and the EMBED is used by Netscape Navigator (Macintosh and Windows) and Internet Explorer (Macintosh) to direct the browser to load the Macromedia Flash Player. Internet Explorer on Windows uses an ActiveX control to play Macromedia Flash content while all other browser and platform combinations use the Netscape plugin technology to play Macromedia Flash content. This explains the need for two tags.
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[B]y the mid-'90s, it was Macromedia's fortunes that were in a slide as Apple slipped against the dominance of the PC. Macromedia went from a net profit of $30.2 million in 1996 to a net loss of $13.7 million in 1997.
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