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Lycos Search: Content
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Over the past year, Lycos has consolidated a lot of products. "We had 42 unique products in May but have boiled them down to 16 - 20," said Kalinowski. "Our primary focus is rolling them into 7 or 8 key properties. "He went on to identify key areas as; news, entertainment, games, content, email, blogging, photo albums and multi-media / social networking products.
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Lycos has a human maintained directory of UK relevant links. BTLookSmart offers a similar service and provides it for other sites to incorporate into their content. Has Lycos any plans to move in this direction as a source of revenue?
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Lycos sees a great deal of potential serving long-tail searches in order to aggregate content that appeals to small markets that control niches in the larger marketplace. The idea is that fresh content will draw viewers, "... creating a larger audience of varied, eclectic tastes." Lycos plans to be a big player in a lot of smaller markets.
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