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Ludacris: Ludacris Foundation
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Chris "Ludacris" Bridges, William Engram and Chaka Zulu were the inspiration for the development of The Ludacris Foundation (TLF). The foundation is based on the principles Ludacris learned at an early age: self-esteem, spirituality, communication, education, leadership, goal setting, physical activity and community service. Officially established in December of 2001, The Ludacris Foundation was created to make a difference in the lives of youth. These men have illustrated their deep-rooted tradition of community service, which has broadened with their celebrity status. The Ludacris Foundation is committed to helping youth help themselves.
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Ludacris's achievements extend beyond the confines of his own albums. As a pivotal member, both behind the mic and behind the scenes of the posse/label Disturbing Tha Peace, Luda has brought his expertise and enthusiasm to a roster of artists that include Bobby V, Sharifa, I-20, Shawnna, Fate, Norfclk, and Playaz Circle. Along with his hands on participation in DTP, Ludacris oversees The Ludacris Foundation, a non-profit organization he created 3 years ago. The Ludacris Foundation mission is to help young people achieve their dreams through the encouragement of "Principles of Success.", and to show young people in America they are the builders of their future. The Foundation reaches those goals by incorporating music and the arts to connect with young people by listening to their views, issues, and challenges. Giving back is something of utmost importance to Ludacris, who back in his days as a popular DJ on Atlanta's Hot 97, often participated in community service outreach.
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On November 10, 2006, Ludacris, a prominent rapper and actor, and his mother, Roberta Shields, visited the National Runaway Switchboard (NRS) to help publicize the collaboration between the Ludacris Foundation and NRS. During the visit, Ludacris took part in a panel discussion that included NRS board members and liners. In addition, Ludacris met with NRS staff and volunteers, listened in on a crisis call, and recorded public service announcements for NRS.
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Ludacris has become known as the "Mouf of the South", representing the Southern hip hop movement that is making both the West and East coasts take notice. His street smart sense along with his outrageous style and clever rhyming abilities has made him both a celebrity and scapegoat. A commerical deal with Pepsi was taken off the table after conservative, controversial FOX News commentator, Bill O'Reilly tore into Ludacris for setting a bad image for today's youth. Ludacris was quick to point out how the Osbornes, the most dysfunctional, foul mouthed family in the world, were picked up by Pepsi. While he could be bitter, Ludacris doesn't have the time. When he's not starring in Hollywood blockbusters, he's running his own record label, signing new emerging talent from Atlanta and the Southeast, as well as overseeing the Ludacris Foundation, established to help the youth population stay on the right track in life.
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In addition to his music career, Ludacris has branched out into acting, including his upcoming roll in the holiday comedy Fred Claus, scheduled for release this fall. His previous film work includes a standout performance in the independent release Hustle and Flow, winner of the Sundance Audience Award, and the critically acclaimed film Crash, which earned him a Supporting Actor nomination at the First Annual Black Movie Awards. A committed philanthropist, Ludacris is ... dedicated to giving back to the community through his Ludacris Foundation, a non-profit organization that helps young people and fosters economic development in local areas.
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The Ludacris Foundation recently approached NRS in order to help raise awareness of youth runaway issues. The inspiration for this collaboration centered on the rapper’s new single, Runaway Love, which features Mary J. Blige and addresses the plight of at-risk and runaway youth.
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Ludacris Foundation