LYCOS RETRIEVER 
Lexus: Lexus Hybrid Living
built 278 days ago
"Lexus Hybrid Living illustrates how design conscious consumers can maintain their penchant for luxury while helping to alleviate pressing environmental concerns," said Kimberley Gardiner, Lexus event marketing manager. "By sponsoring innovative institutions and events, such as Earth Pledge and Rodarte, Lexus hopes to demonstrate that making eco-friendly choices does not require sacrificing luxury and style."
Source:
As a special treat, Rodarte and Lexus will be providing a scarf, exclusively designed by Rodarte for Lexus, to front-row attendees. The scarf was designed using environmentally friendly processes and materials, both of which are qualities being championed by Lexus Hybrid Living, and will be given in a reusable bag made from Lexus billboard materials.
Source:
"The Sundance Film Festival is a place where the natural setting of Park City meets the glamour of Hollywood," said Kimberley Gardiner, Lexus event marketing manager. "Lexus Hybrid Living represents this same juxtaposition by demonstrating how we can minimize our impact on earth without sacrificing comfort and luxury."
Source:
MORE ABOUT
Lexus Hybrid Living