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Lenny Kravitz: Songs
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Kravitz recorded a new song, entitled "Breathe", in New York, which will be featured in the campaign. Although this collaboration marks the first collaboration with an internationally recognised recording artist, the brief given to Kravitz was exactly the same as the one any world-class artist working with the brand would receive: present your personal interpretation of ABSOLUT and its core values. The result is a track that is a transition from Kravitz's traditional rock and roll to a distinctly dance music sound, with minimal lyrics, a memorable melody and pulsating beat.
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Kravitz found more than nostalgic comfort in that trip: he found a gateway to simplicity. "I returned to Miami, picked up my acoustic guitar and just started playing," he remembers. "All these tunes started coming out - two, four, five, eight." Kravitz went to his Miami studio and started to explore what these songs could become. "I realized what I needed to do had to be done now," he says. "It was urgent.
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Kravitz does better on the upbeat tracks. Opener Minister Of Rock 'N' Roll is a rip-roaring rock number with amazing vocal power from Kravitz. I Don't Want To Be A Star is a great track - but since the chord structure, riffs, lyrics ("I got so much confusion now...") are borrowed heavily from the classic All Along The Watchtower, that's hardly surprising. California is a good indie-rock song, while Sistamamalover is very funky and seems almost Prince-like. Is that where Kravitz got the idea for the straightened bouffant locks? Hopefully it's a short-lived phase.
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