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Lenny Kravitz: Music
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Lenny Kravitz is quickly becoming a rock 'n' roll icon. Fusing his signature retro-rock style with elements of soul, funk and reggae, Lenny is, and always has been, one of music's best live acts.
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Kravitz embarked on a club tour with a backup band in late 1989 to promote Let Love Rule. He ... started to collaborate with other musicians on their projects. In 1990 he wrote "Justify My Love" for Madonna, which became a controversial hit when the video produced to accompany it was banned by MTV. In addition, Kravitz paid homage to John Lennon by remaking "Give Peace a Chance," with the blessing of Yoko Ono, Lennon's widow. These projects paved the way for further joint efforts in the early 1990s.
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Kravitz's musical success has afforded him many opportunities in which to fulfill his creative vision. He has established his own record label, Roxie Records, named after his late mother, whose memory he draws eternal inspiration from. Through the label, distributed by Warner Brothers, he can scout and enable other creative talents. But Kravitz's opportunities ... extend beyond the recording industry. He has created a design company, Kravitz Designs, that undertakes various high-concept projects. Currently, through his company, Kravitz is designing a recording studio in the penthouse of the Setai Group's hotel in Miami.
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After moving back to New York, Kravitz entered into a partnership with record producer Henry Hirsch, who ran a recording studio in Hoboken, New Jersey. Like Kravitz, Hirsch championed classic, pre-digital recording techniques. In the late 1980s, Kravitz finally signed with a label, choosing Virgin Records. "They didn't categorize me," he told the Los Angeles Times. "They wanted me to do the music I wanted."
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With 5 (1998), Kravitz embraced digital technology such as synthesizers and tape loops for the first time. 5 introduced Kravitz's music to an even wider audience, particularly in Europe, because "Fly Away" featured prominently in both car manufacturer and airline commercials. 5 would reach #28 on the Billboard 200 with :
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Virgin Records and Little Minx present brilliant photographer and filmmaker Mark Seliger's portrait of the endlessly innovative, iconoclastic and uncompromising Lenny Kravitz. Seliger has managed to capture and contain here the relentless creative drive of a man who has found a way to be a rock star on his own spiritually motivated terms. Lenny Live rocks and stops, hangs with friends. Plays with his audiences. And shows you everything: both the style and swagger and the unguarded sensitivity that make him a man realizing his mission. As he has said: "The music will always tell you what's going on, where it's heading and when it gets there.
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