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built 222 days ago
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is the nation's leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic media and opinion leaders. Through scores of news partnerships with many of the nation's leading Hispanic newspapers, magazines and Internet portals, HPRW gives clients more than 100 online placements with any geographic distribution. Hispanic PR Wire distributes corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its newsfeed.
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MeMedia Latino is lead by Eric Frias, who has extensive experience in traditional and new media. Prior to MeMedia Latino, Eric founded Truth Media Interactive, a large multicultural video advertising network, which catered to the Hispanic, African American, Asian, Gay/Lesbian and other niche markets.
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Lee y seras, developed by Scholastic in collaboration with the National Council of La Raza and the Verizon Foundation, emphasizes the critical role that Latino parents play as their child's first teacher. The free curriculum employs storytelling, cooking and singing to help parents prepare their young children for school. This initiative, which is now two years old, has successfully brought its literacy-building program to communities nationwide, from New York to Los Angeles
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ImpreMedia premier Latino entertainment weekly, La Vibra, will publish a special holiday advertorial issue on Thursday, December 6, 2007. The 20-page pullout section will allow advertisers a unique opportunity to be creative with their design and content. This national promotion will be distributed in 6 key Hispanic markets: Los Angeles, New York, San Francisco Bay Area, Chicago, Orlando and Tampa, targeting the 18-34 demo. In addition to the creative content opportunity, a national 6-week, interactive reader promotion will ... include advertiser logos. For advertising opportunities and promotional information contact:Cesar Martinez 213-896- 2094, cesar.martinez@laopinion.com
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The term Latino was officially adopted in 1997 by the United States Government in the ethnonym Hispanic or Latino, which replaced the single term "Hispanic".[7] U.S. official use of the term "Hispanic" has its origins in the 1970 census. The Census Bureau attempted to identify all Hispanics by use of the following criteria in sampled sets:[8]
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The success of any Latino initiative is ultimately determined by the objectives that you want to achieve. Whether it's profitability, brand awareness, or public relations, you must be clear up front what you want to measure, monitor, and evaluate. If the objectives are not clear from the start, the strategies will not align with the outcome and may set the initiative up for failure.
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