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Latin Music
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Very little can be known for sure about music in what is now Latin America prior to the arrival of Europeans. Though there are extremely isolated peoples in the Amazon Basin and elsewhere that have had little contact with Europeans or Africans, Latin music is almost entirely a synthesis of European, African and indigenous elements. The advanced civilizations of the pre-contact era included the Mayan, Aztec and Incan empires.
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For these reasons, and many others, trying to distinguish between the musical styles of the region and learning their whereabouts will give an added bonus to Latin American DXing. The following samples are meant to serve as an appetizer for DXers wishing to taste the richly assorted and good-tasting Latin American musical "smörgåsbord".
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"The mobile phone is the Latin immigrants' most valuable possession, and it gives them easy access to music that was not there before," Promusicae president Antonio Guisasola says. "In Spain, some 83 percent of digital music sales are via the mobile and just 17 percent (are) via Internet. In Italy, the ratio is 60-40, and in France about 50-50."
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If you want to find out more about Latin music, one place to get started is by looking at the annual Billboard Latin Music Awards and Conference. Billboard produces what are considered the most definitive charts in the industry on sales and airplay. Nominees for awards, then, have been featured the most prominently all over the world, so you'll be looking at a list of the most popular artists, albums, and songs in Latin music today.
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In April 2003, Puente traveled to Puerto Rico on his first USO tour to entertain service members with his mix of pop, Latin jazz and dance music. While there, he visited Roosevelt Roads, Fort Buchanan and Camp Santiago, bringing his infectious sound to troops stationed far from home.
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Batanga, the source for all things Latin music, is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination (http://www.batanga.com), nationwide live events, and targeted Hispanic print publications. One of the top 100 fastest growing websites, with 5.5 million+ unique visitors per month, Batanga boasts the largest inventory of streaming media, with over 50,000 music stations programmed by US Hispanics, and a growing myBatanga social networking community. For more information on Batanga, please visit http://www.batanga.com.
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