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Las Ketchup: Ketchup Song
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Macarena II: Ketchup song Las Ketchup - a Spanish girl-group - has recorded an international pop hit ("The Ketchup Song") that comes complete with an irritating group dance. CNN describes it as the next Macarena. Their song, known in Spanish as "Asereje," bases its lyrics on snippets from the 1979 classic "Rapper's Delight" by the Sugar Hill Gang, but transmogrifies them with a staccato twist from Las Ketchup's native Andalusia region. Teenagers in Kosovo love it. One Danish Internet portal offers the melody for downloading as a cell phone beep. And a version in Mandarin Chinese is planned for the world's most populous nation. Cory Doctorow 2002-10-19T06:36:11-08:00
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Las Ketchup Fighting to bring another hit to DJs across the world, Las Ketchup hopes to cast aside their image as a one-hit wonder with their second release, "Kusha las Payas." Perhaps winning one or more Billboard Latin Music awards in May of 2003 will help them establish more credibility, as they are nominated for seven awards. Whatever happens to these young Spanish ladies, they can always take comfort in the fact that not since "The Macarena" has a song swept much of the world like theirs did. Who knows, maybe Heinz needs a new marketing campaign.
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Like a series of waves, Google searches for Las Ketchup undulated through Europe over the summer and fall, first peaking in Spain, then Italy, then Germany and France. "The Ketchup Song (Hey Hah)" has already topped the charts in 18 countries. In late summer, Google's logs show, Las Ketchup searches began a strong upward climb in the United States, Britain and the Netherlands.
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Though they had become overnight sensations in over 21 countries, the Las Ketchup sisters did not immediately crack the lucrative North American market. In October 2002, after People and Entertainment Weekly featured pieces on the trio, Las Ketchup started a tour of the Americas, spreading their bright, energetic image to audiences. The live shows helped for the most part, but the U.S. market did not give in to the hype as much as the rest of the globe -- which doesn't mean "The Ketchup Song" did not enjoy its time on North American radio stations.
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[T]hey came up with the name Las Ketchup, a nod to their father, Juan, a flamenco guitarist known as El Tomate. ("You know — Tomate, Ketchup," says Lola. "It sounds funny.") The group's name caught the ear of flamenco guitarist and producer Manuel Ruiz (better known as Queco), who heard them, signed them and wrote Asereje for them. Its release in May was timed perfectly, coinciding with the start of the musical silly season. "Just like turrón [yuletide sweets] at Christmas and turkey at Thanksgiving, so we have to have a song for summer," says Jos� Miguel Blas, a DJ at the Madrid station Top Radio. Some observers say that, contrary to the visual evidence, Las Ketchup won't have legs.
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Three Spanish sisters, Lola, Lucia and Pilar Munoz, are known as Las Ketchup, a name they derived from their father's name, Tomate. They were born and raised in a Spanish area that is noted for its Andalucsian traditions, like flamenco and bullfighting. Their hit dance song, "The Ketchup Song" combines elements of Spanish rumba, Latin pop, Jamaican reggae and old-school hip hop. It tells the story of Diego, a young fashion-conscious gypsy who loves dancing and hip hop and sings his own Andalusian rap.
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